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Client:	Self-Coaching \| Media, Community
Summary:	This logo for a psychological self-help book series was created with several specifications in mind. The logo needed to fit on the spine of a book, so the width of the image became the limiting factor, inspiring the overlaid logo above. And since the goal of the book series is to empower it's readers—to self-coach their thought processes away from anxiety, and towards the brighter side of things, the "C" was designed to reflect a rising sun. Self-Coaching needed to portray a new beginning to its readers. The specific yellow value was used to emulate the bright morning sun, rather than a redder, deeper evening sun to prevent the confusion over our rising sun being a setting sun. The book series by Dr. Joe has been translated into 9 different languages around the globe, but the design says the same thing in all of them.
Services:	Branding & Identity, Animation, Application Development, Internet Marketing

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~ Emme
Founder Emmestyle, Inc.
www.emmestyle.com